top of page

Bella Gerard is a NYC-based fashion editor, style expert and content creator. She frequently contributes editorial content to digital publications including The Zoe Report, Fashionista, Bustle, and Byrdie, as well as branded content for sites like InStyle, Elle and others. She is regularly quoted as a fashion and shopping expert for sites like InStyle, USA Today and People, and currently serves as Rakuten's Shopping and Trend Advisor.


Hannah Montana-style, Bella is an industry hybrid. Editor by day, creator by night, she made the shift to freelance life after serving as StyleCaster's Fashion & Lifestyle Editor for two years following roles at Elite Daily and 


Bella has worked with a myriad of impressive beauty, fashion and lifestyle partners on TikTok and Instagram. Notable partnerships include Ulta Beauty, Lancôme, Bloomingdale's, Rakuten, NYFW: The Shows and others. She is one of few tastemakers who can offer a true editor’s stamp of approval within her content. 


Prior to her time in the industry, Bella was a graduate of Georgetown

University, where she earned her BA in English with a minor in

Photography, and received honors for her senior thesis.

To contact Bella, please direct emails here

For fun, follow her on Instagram and TikTok.

Subscribe to Bella's Substack, B List, for weekly

fashion newsletters delivered straight to your inbox.



bottom of page