Bella Gerard is a NYC-based fashion editor, style expert and content creator. She frequently contributes editorial content to digital publications including InStyle, Refinery29, Bustle and others. She is regularly quoted as a fashion and shopping expert for sites like WWD, USA Today and People, and currently serves as Rakuten's Shopping and Trend Advisor.

 

Hannah Montana-style, Bella is an industry hybrid. Editor by day, creator by night, she made the shift to freelance life after serving as StyleCaster's Fashion & Lifestyle Editor for two years following roles at Elite Daily and Health.com. 

 

Bella has worked with a myriad of impressive beauty, fashion and lifestyle partners on TikTok and Instagram. Notable partnerships include Nordstrom, Macy's Ulta Beauty, Bloomingdale's, NYFW: The Shows and others. She is one of few tastemakers who can offer a true editor’s stamp of approval within her content. 

 

Prior to her time in the industry, Bella was a graduate of Georgetown

University, where she earned her BA in English with a minor in

Photography, and received honors for her senior thesis.