WRITING
BELLA GERARD
S O C I A L
social platforms, TOOLS and skills
Social Media | Instagram + Instagram Stories, Twitter, Pinterest, Flipboard, Facebook
SCHEDULING | Curalate, Socialflow, Twitter Scheduler
DESIGN | Photoshop, Canva
VIDEOS FROM @HEALTHMAGAZINE INSTAGRAM STORIES
Health's Instagram currently has 333K followers.
Beauty Routine - Health IG Story
Holiday Beauty - Health IG Story
GRaphics for @healthmagazine instagram stories
HEALTH MAGAZINE PINTEREST TEMPLATE REVAMP
Health's Pinterest currently has 514K followers and receives 10M+ monthly views.
BEFORE:
Repeatedly reposting old high-performing pins on a daily basis, often with incomplete captions or faulty links from the past 10 years. No consistency in templates or SEO-based captioning, and no pinning of new content.
After:
Posts new stories daily in addition to old high-performing pins weekly. A template was designed with Pinterest in mind (vertical shape, text at top, high quality image) and
captions are SEO-based.
FEATURED ON PEOPLE MAGAZINE SNAPCHAT STORY
DIGITAL STORYTELLER AT GEORGETOWN UNIVERSITY
In the summer before my junior year, I was chosen out of a large applicant pool to become a member of Georgetown Stories,
Georgetown University's first-person documentary series about life on campus. As a Georgetown Storyteller, I submitted vlogs, wrote listicles, and performed takeovers on the Georgetown University snapchat on a regular basis. All footage was shot and edited by me. During my time creating content, the Georgetown Stories project prompted an additional 3,265 organic social media posts made by the community. The content also propelled the university social media results:
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A 6.2% increase in early applications for undergraduate students YoY
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+105% YoY increase of engaged users on Facebook
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+162% YoY increase of engaged users on Instagram
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1,491,603 total views on Snapchat "Snaps Behind My Story"
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20,684 views on written articles (georgetownstories.com) in calendar year